I am a huge fan of Japanese art and script design. Their aesthetic is wholly unique, both minimal and fluid at the same time. I had even based one version of the ‘Sagecraft’ logo on Japanese script. So naturally, this piece on a ramen restaurant piqued my interest immediately. Mortise Design is a Tokyo based designer and illustrator who brings in a large amount of culture in his work.
In their own words:
Noroshi is a Japanese ramen restaurant serving regional noodle dishes from Hakodate,Hokkaido since 2014 . Hakodate is famous of its rich aquatic products. Noroshi would like to bring the indigenous flavour to Tokyo and we create a series of designs referring to that idea to manifest the property and origin of each ingredient.The Japanese characters,のろし（Noroshi） means smoke signals which is illustrated by the graphic including the characters.