Rebranding projects can be a tough sell. Not only does the proposed logo have to be innovative and modern, but it has to do justice to the established brand identity. It’s a very thin line, designers must cross. So when I came across Michal Jakubowski’s VOX rebranding project, I was wowed by the length of restraint used in its new presentation.
The redesign is both relevant and a breath of fresh air. Of course, the primary goal Michal’s project is to consolidate VOX’s separate industries into a cohesive whole, which is why his emphasis on consistency is delightful to look at.