Great looking logos are everywhere. I especially love exploring those projects that explore the nuances in color and patterns symmetrical and asymmetrical. These help take the brand in extremely pliable directions and help the overall brand shine.

George Probonas’s case study of his branding for Fishbone is one such project, and I especially admire the care that went into every aspect of the project, from the concept to the dynamic color palette. I found it very refreshing and inspiring.

George Probonas is an Athens based graphic designer who has extensive experience working with both local and international clients while working at leading advertising agencies such as BBDO Athens and, Fortune and Cream. For more information on George Probonas, you can find him on Behance and Instagram.






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